BlackBerry Torch can’t ”kill” the iPhone 4G

RIM’s BlackBerry Torch 9800 – the first device running BlackBerry OS 6, went on sale on August 12 and joined the group of those gadgets that can compete with the iPhone 4G. Though the sales of this phone failed : according to RBC Capital Markets and Stifel Nicolaus about 150,000 examples were sold during the firts days after the realease, while the iPhone 4G was sold in 1.7 million examples during the firts three days.

The device from RIM did not initially claimed to be the ”killer” of iPhone 4G. The promotion of this smartphone on the market was hardly noticeable and was coincided  with a scandal. Let me remind that the European Commission recommended not to use “blackberry” smartphones, as it may endanger national security.

Well, now RIM representatives have to change their sale strategies. One of the promotional moves was the appearance of offers on the BlackBerry Torch on for $99 which is twice lower than its official price. However, according to iSuppli this will not become a competitive advantage and ”blackberries” will have to search for another marketing solution.


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