Android Market as Springboard

Currently every geek considers it his duty to talk about Android, its defragmentation, advantages and shortcomings but those talks can’t affect the software’s popularity as Google is a system that goes forward not looking back. Like everything, Android has many lapses, and Google is working hard to keep the platform afloat. In this respect, developers greatly help the Mountain View coming with newer and more innovative apps, widgets and games.

Android Market already hosts 675.000 creations of developers. Among them there are apps and games for any taste. Android users can download simple and funny games like Talking Tom Cat or such amazing 3D widgets as SPB Shell 3D is. The most attractive apps, games or widgets are developed by small companies rather than by big ones like Rovio, though the latter started as a small company the first creation of which (a real-time multiplayer game called King of the Cabbage World) is not known for large masses. So everything is related with the usefulness and fresh ideas they come with.

There are many companies that could not imagine they would manage to attract the attention of big software making companies. But now it has become a common thing — a certain app/game maker creates something worthy, one of the top manufacturers buys it to strengthen its patent portfolio and continues developing it. One such example is the latest acquisition of Motorola (or Google, take it however you want). The company bought Viewdle — a small Ukrainian company known for its face recognition technologies (SocialCamera). We can also recall the case when Facebook bought face.com or when Apple acquired Polar Rose.

Android is a unique springboard for small companies, that’s why the number of offered Android apps and games is rapidly growing. Although not everything available in Google Play can be called fine, Android ecosystem is what developers need.